Coffee has grown steadily in availability and popularity over time. There are several reasons why drinking coffee, in its various forms, has become so widespread: it provides the stimulating effects of caffeine and it is a source of increasing pleasure for the palate, but above all, it represents a social ritual based on relaxation, conversation, ambience, places and community. Man has always marked the specific moments in which he drinks coffee, either alone or in company, with rituals that are never accidental. Just think of the importance of making coffee at home in the morning. Think of the timeless Moka coffee maker, which has always been ‘THE’ most common way of brewing coffee in Italy. The aroma that fills the house, that “coffee’s ready” sound… a tradition that will never die.